Viewing TV news through Periscope | Behind the Scenes Views

It boggles my mind when TV Reporters don't use social media. Sure, plenty of Reporters have accounts - but it seems like they only update their Twitter or Facebook pages mayyybe once a day. Once a day!? Are you kidding me?!

Viewers live on Facebook, Instagram and SnapChat (to name a few). If you're looking to reach them, interact with them and hopefully get them to watch your stories - then you need to go to where they are to get your word out.

Case in point, I was working a few Saturdays ago when a crazy May snowstorm blew into Denver. By the late evening hour, no one was out and about because the roads were slick. Instead, they were sitting at home on their laptops in front of their TVs. That night I saw maybe one or two local Reporters sending out a tweet or two teasing their stories. I wanted to bash my head up against a wall.

Mother Nature created a beautiful opportunity for all of us to attract viewers to our respective news stations for storm coverage, yet no one was doing it! I took full advantage of it and sent out about 30 tweets within an hour and about a dozen Facebook posts.

I shouldn't have wasted as much time on Twitter (I recently did some research and discovered Twitter isn't as valuable a tool for TV journalists as we originally thought). None the less, it's important for TV journalists to be more social.

If you've followed me on Facebook, Instagram or Twitter for any time now - then you know I'm pretty social. Sometimes a little too social (kidding). On a recent Wednesday night I tried something different. I downloaded an app called 'Periscope' a month ago. It provides viewers and readers with a LIVE look through your cell phone. It's like the mobile version of LiveStream.

For a half hour straight, I allowed viewers a behind the scenes look into the KDVR newsroom and let them follow me as I got ready for my 9:30pm LIVE shot in studio. They got to see what the station looked like, I let them chat with our anchors and we even answered questions they had. At the end, they saw a behind the scenes look at my live shot and got to compare it with the actual TV news broadcast. It's a view viewers never get to see.

Overall, about 200 people tuned in. I would say it was a successful first night really using it. I plan to do more of them. So stay tuned!